The FOR ARCH has acquired
a high reputation

---

The International Building Fair "FOR ARCH" has acquired a high reputation among European building fairs and exhibitions for the 16 years of its existence. In connection with the accession into the European Union of the Czech Republic we have registered an increase in the number of responses coming not only from domestic firms but also from foreign companies. Applications arrive from renowned European companies, and many new entrants are interested in the Fair as well. Already now the list of exhibitors registered for this year includes building material producers from the United Kingdom, Spain, Poland, Italy, Germany, Hungary, Slovakia, Denmark and France. Foreign exhibitors consider the Czech Republic to be a gateway leading to the markets of Eastern Europe, and the strategic position of the Capital City of Prague in the heart of Europe is very advantageous from this point of view. The growth is obvious also amongst domestic companies, which form altogether almost 12% in comparison with last year. The interest of the exhibitors is connected not only with the traditional high popularity of the Fair amongst the visitors, but probably also with the growth of the Czech building market. The exhibiting companies always appreciate the high professional level of the Fair, excellent quality of accompanying programmes and high number of visitors. There are more than one thousand exhibitors at the FOR ARCH Fair every year, and their stands are visited by more than 100,000 visitors! The International Building Fair "FOR ARCH" forms an important item in the marketing mix for a majority of exhibitors, as they know that business benefits of their attendance at the Fair of such an extent are quite extraordinary. FOR ARCH brings a unique possibility of corporate presentation to all attended companies whose products and services can be presented not only to professionals but also to small-scale builders.